SFR Seed - Rebrand
April 2018
SFR Seed provides soybean, corn, rice and wheat seeds to farmers in and around Arkansas. They are involved in the research, production, conditioning, packaging, distribution and retail of high-quality soybean, corn, rice and wheat products. They have been in business since 1987. After updating their visual identity only a few years back, fast paced growth and transitioning meant they felt they'd already outgrown it.  For starters the green color was very common among seed and similar companies in the industry. Additionally they felt the use of the state of Arkansas made them look limited in their service territory. Our solution borrowed from the previous design but still changed significantly.