Fish On Arkansas  |  March 2018

Arkansas Legacy Fishing approached me about creating a logo for their fishing tournament organization that hosts some tourneys that have adult and kids, as well as all adult teams. I strongly advised they consider renaming  the organization by their site domain, Fish On Arkansas. Even if you aren't an angler and don't know that "Fish On!" is what you announce when you've got a fish on the line, you know that it flows off the tongue easier than "Arkansas Legacy Fishing". My primary vision from the start was creating a brand that kids and adult men and women would be proud to tote on attire or other fishing gear.