When husband and wife team, John Paul and Anna approached me about branding for their senior focused concierge we had little more than a basic idea of what it would become. From brand name to brand values, defining the ideal client and analyzing the client experience and possibilities over time, we covered it all. The visual identity for AllDone! emphasizes the time-saving power of having someone you trust take care of the people and things when you can't. The bold colors work hand in hand with the idea of time-saving efficiency and action.